One should note that an effective logo conveys a message, a simple statement, one that clients, consumers and customers can identify with that speaks of trust, integrity, value, caring, quality and service. A picture is worth 1,000 words and thus, the right picture (logo) says so much in such a small space. It imprints in the minds of those that see it.
Many companies do not live up to their purported marketing, brand or logo, but those that do, will rule the day. A good logo is worth its weight in gold if the company will follow thru on the message. Companies as well as entrepreneurs should understand this and never cut costs on the development of their brand or logo.
Let me ask you a question here, and mind you this comes from a Franchise Company Founder; if the wrong logo can cost you millions in sales, and you are investing huge sums of capital in starting your company, why wouldn't that your brand and logo done right not be worth the same?
Corporations spend millions re-doing their brands when the time comes to upgrade, the costs to change out signs, stationary, and re-brand are too huge to contemplate sometimes. And so another question I ask is if it costs millions to re-brand, well why not get it right the first time, build your brand and goodwill and make it count out of the gate?
Now, I realize many that are reading this article are coming from a small business perspective, but if you plan on building your company big someday, then you must be thinking ahead at the importance of your logo and brand, it's paramount. Think on this.
Lance Winslow - Lance Winslow's Bio Lance Winslow is also Founder of the Detail Guys, a cool little Franchise Company; http://www.detailguys.com/founder.shtml/
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