These days, all we are hearing about is economic recession, and some like to say we are heading for a depression. Well, I say this is no time to take a break or get discouraged! You need to continue marketing your business more than ever before. You may just need to find new and creative ways of doing it.
Teleseminars are an ideal strategy for marketing your business during an economic downturn, or any time for that matter. Following are just seven of the reasons why:
- Convenience - Teleseminars are convenient for both you and your attendees. Your attendees can listen from anywhere as long as they have a phone handy. Ideally, you should be somewhere with a corded, land-line phone to ensure good sound quality on the recording (and you should always record)! Also, no one has to travel which saves time and money. Speaking of which...
- Affordability - There are not a lot of hard costs involved. I am sure you already have a phone. You need a "mini" website and autoresponder program to capture the names of those who want to attend and a bridgeline where people call to listen in. These things are affordable, and some teleseminar services are free. You, of course, need a market, message and a mouth, but hopefully, you already have all of those, too!
- Reaching many simultaneously - Teleseminars can also make your services more affordable for your customers since you can reach many people at one time. For example, a coach may charge by the hour or have a high-priced private coaching program. If you do teleseminars for a group of people, you can charge each person less and still potentially make the same amount of money that you would have made with just one client, and you can serve that many more people. Reaching many simultaneously can also allow you to eliminate the one-on-one sales calls. Conduct regular teleseminars for your prospects where you give them an overview of what you have to offer and then open it up for questions. Someone may ask a question that another did not think to ask, so everyone can benefit from the open discussion, including you. Finding out the concerns of your prospects will help you hone your message in the future.
- Branding - While you are reaching out to many prospects at once, you are also branding yourself. Teleseminars allow you to establish your expertise and build rapport. Someone may not be able or may not need to purchase from you now. However, as they begin to know, like and trust you and believe in your ability and your brand, they will come back to you when they need your product or service. Just think of branding as the gift that keeps on giving.
- Repurposing - You can also continue branding yourself and make more money by repurposing the content of your teleseminars into new products. You can compile your content into an e-book or use it to write your own best-seller! You can turn it into a training course online or copy the course audios to a CD or flash drive. There are many possibilities, so be creative!
- Elimination of rejection - While you are having fun and experiencing success with all of this, know that people will leave the call or choose not to buy your product or service, but it is anonymous. You will not have someone turning you down face to face. Rejection can slow you down and discourage you from moving on to that next prospect. Teleseminars allow you to focus on the people who are interested in what you have to offer.
- Building relationships - And with the fear of rejection out of the way, you can focus on building relationships. Teleseminars allow you to start a dialogue and create marketing intimacy, so whether you are speaking to existing clients or potential new ones, your contact list will be more responsive.
In this down economy, your sales and growth may be down overall. Just always keep in mind that the economy is cyclical. Sometimes it goes up, and sometimes it goes down.
I am not a financial expert and do not have a crystal ball, so I do not know when it will come back up again. I just know from history that it will, and if you continue to implement consistent, successful business marketing strategies during a recession, it will serve you well when we come out on the other side.
The seeds you plant today may grow at a slower pace, but they will continue to grow and make you that much more competitive when the economy turns around. Teleseminar marketing gives you the ability to conveniently and affordably plant many seeds now that will produce multiple long-lasting benefits for your business well into the future.
Sandy Lomas is the Chief Creative and Connection Officer for Lomas Internet Marketing Enterprises (LIME), Inc. As a Certified Networker and Online Entrepreneur, Sandy is dedicated to connecting other entrepreneurs, independent professionals and small business owners to the quality resources they need to operate and grow their businesses. She is also a contributing author to Hyper-Growth, available in early 2009. To find out more about how to conduct teleseminars as a tool to market your business, visit http://www.ConductingTeleseminars.com
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